The 2026 FIFA World Cup. The biggest stage in football. We teamed up with Box to Box Sports Marketing to create a daily show that went beyond the pitch - celebrating the fans, the players and the culture around the game.

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The result was The Two Robbies & Friends. A platform that gave two of football's most recognisable pundits the chance to show there's a lot more to them than a studio sofa. PepsiCo signed on as the official partner for the full tournament.

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Starting with a completely new account, we had 10 million views by the final whistle.