Disney needed a social film to promote Toy Story 5 at Soccer Aid 2026. But when they fell in love with our concept, the project changed from a social-only asset to a 90-second VT broadcast live on ITV1 and to a sold-out London Stadium.

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The idea was simple: the official matchday ball goes missing, and the Toy Story gang of Woody, Buzz and Jessie step in to save the day.

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The film ended in a seamless transition as the matchday ball passed from the film into the hands of Tom Hanks, who walked it out onto the pitch to a packed LIVE stadium.