Disney wanted to build excitement for The Fantastic Four: First Steps through a content collab with McLaren F1. With limited time and a lot of moving parts (including a real Fantasticar on set), we created three distinct films to hit different audience touchpoints.

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First, we teased the partnership with an epic CGI video filmed around the iconic MTC lake. Next, The Fantasticar reveal borrowed from the thrill of F1 car unveilings, blending McLaren’s fanbase with the Fantastic Four universe. Finally, we teamed up with creator Max Fosh for a comedy short. He and H.E.R.B.I.E. brought humour and heart to a playful tour of the MTC.

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