To mark the UK stop of the Mufasa promo tour, Disney wanted a show-stopping moment that would light up social and drive PR.

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So we brought Pride Rock to London. An iconic symbol of The Lion King, reimagined on the city skyline and impossible to miss.

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The cast and director visited for a goosebump-inducing live performance of Nants Ingonyama and new track Milele. Creators joined the fun too, stepping onto the rock’s legendary platform for a once-in-a-lifetime content creation moment.