Disney needed a campaign of creative content to launch the new Snow White live-action movie in Europe. We were given a day with star Rachel Zegler at the stunning Alcázar de Segovia in Spain, which inspired the original 1937 animated film.

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The packed shoot day included a music promo for one of the movie’s big numbers, a tingle-inducing live performance, BTS pieces and extra vertical videos. All for owned social channels. The delightful Rachel had a blast working with our team on the day, and the resulting content far exceeded Disney’s performance expectations.