Disney wanted to ignite excitement on TikTok for the theatrical and home video releases of Deadpool & Wolverine. Our idea? Unexpected Pairings.

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Creators explored the theme in their own unique ways - inspired by the unlikely bromance of the two characters coming together on the big screen for the first time. Our unexpected content with two lively beagles went viral, and baker @LaraCakes got reshares on both Ryan and Hugh’s personal accounts!