Team GB wanted to bring to life the characters, personalities and stories of athletes during the year building up to the Paris 2024 Olympic Games. Our idea was Sporty AF (And Female) - a YouTube series celebrating female athletes, their strengths and achievements.

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Hosted by the brilliant AJ Odudu, nothing was off limits in this candid and empowering series. We produced it with an all-female team, generating an environment where athletes felt at ease to speak openly and share some of their most intimate stories.

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The series was so successful it spawned a set of merch, and Dr Kate Hutchings, who featured as a guest in two episodes, set up a female athlete-led forum that meets every month.

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Awards & Nominations

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Won - Lovie Awards - Social Excellence - Best Social Content Series - 2024