The LEGO Group and McLaren Automotive embarked on the ultimate challenge: creating a 1:1 LEGO Technic version of the iconic McLaren P1 supercar capable of driving an entire lap of Silverstone.

‍

They needed a social-first content team to tell the story of this project, optimised for channels across social and PR. We started behind-the-scenes at the design base in Czechia then finished with a flying lap at Silverstone driven by McLaren F1 star Lando Norris.

‍

‍Awards & Nominations

‍

Won - Entertainment Lion for Sport - Cannes Lions- 2025

Nom - Broadcast Sport Awards - Short Form Content - 2025

Nom - Shorty Awards - Long Form Video - 2025

‍

‍