We've been creating social content with David Beckham and his brand partners since 2018. Across AIA, Adidas, EA Sports, Diageo, Hugo Boss, Qatar Tourism, and his own Eyewear and Fragrances brands - every style, every format, every scale.

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For David Beckham Eau de Parfum, that's meant everything from full-scale TVCs to fast, tactical social. Every asset outperformed benchmarks. And one became the most-viewed branded post ever published on his Instagram.

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